7 social media campaign ideas for small businesses

SQUIRRELS & BEARS It’s not just about being on social media and posting occasionally. It’s about capturing your follower`s interest and keeping them engaged, which keeps your website traffic high and grows you follower list over time. Creating engaging content requires an imaginative mind and time, which could be challenging – in which case you…

7 key marketing metrics for small businesses

SQUIRRELS & BEARS The purpose of your marketing is getting more business – and therefore the ultimate measurement of success is your revenue growth. But that’s the end game. In order to get there you need metrics that will indicate that your communication strategy is heading in the right direction. Here are a few things…

How to be consistent when marketing your small business

SQUIRRELS & BEARS If your business is small and you are only starting to establish yourself, the likelihood is that money is tight. At the beginning it might seem impossible to think that you can still market your business with the little money you have, but it’s doable as long as you you keep your…

3 tips on creating SEO friendly content

SQUIRRELS & BEARS This article by Michele Martinelli has been originally published on Writer`s Socks. I’m often asked for easy ways to improve a website’s search engine visibility. So I’ve put together a few tips to help you on your way to the top of Google’s search rankings. As search engines become increasingly sophisticated so…

10 content marketing tips for small business owners

SQUIRRELS & BEARS No matter how small or big your business is, content marketing is a great way to get exposure and make your business to be seen. It can be done without much extra cost, minus your time of course.You don’t have to be a pro at writing. You only need a creative mind…

5 productivity tips for busy small business owners

SQUIRRELS & BEARS There is only a limited time available to complete your projects and with the volume of work and ambitious deadlines it can often feel overwhelming. I don`t have any advice on how to get all your work done without any stress, but there are a few things I`ve learnt whilst being overwhelmed…

Twitter basics for small business owners

It’s always good to re-read the basics. If your still having trouble with Twitter, give this a read! SQUIRRELS & BEARS Twitter is one of the most popular and effective social media tools, yet many find it too complex to use. There are a few things that are specific to Twitter, but once you have…

10 tips on creating and promoting your website

SQUIRRELS & BEARS Personal or business focused, websites and blogs are very effective ways to get your message across. With popularity and ease of use there is a natural increase in volume which makes it more difficult for  your website to stand out, but there are many little tricks that can make a difference. Here…

7 Websites for free stock photos

SQUIRRELS & BEARS Visuals are an essential part of your branding should you use them for your website, blog, presentation or any other communication. Stock photos can get a little expensive, and sometimes overused. Increasingly there are some great alternatives offering free stock photos – they support new artists and make their money on extras,…

Downtown Crawfish Jam 2016

What an amazing day! April and October are always jam-packed with activity, but this year I get the added benefit of living in the Historic Neighborhood. What is better than a music festival two blocks from your house? The Downtown Crawfish Jam is a celebration of music and community with good food and amazing friends…

How to use social media to promote your business

SQUIRRELS & BEARS You are aware. You connect, you talk, you look for recommendations, but are you getting most out of social media? The platforms that allow everyone to create and exchange user-generated content are one of the most effective communication tools both for personal and professional use. Similar to in-person interactions they will allow…