I’m often asked for easy ways to improve a website’s search engine visibility. So I’ve put together a few tips to help you on your way to the top of Google’s search rankings.
As search engines become increasingly sophisticated so too do the algorithms they use to decide which websites rank best for any given search terms. This means SEO gurus and wizards are forever trying to stay one step ahead of the game.
On top of this, search engines frequently move the goal posts in an attempt to limit the rankings of websites using ‘black hat’ SEO practices. While it is now common knowledge that tactics such as buying links and keyword stuffing will negatively affect rankings, these techniques were all common practice not too long ago.
So what can you do to create SEO friendly…
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