How to be consistent when marketing your small business



If your business is small and you are only starting to establish yourself, the likelihood is that money is tight. At the beginning it might seem impossible to think that you can still market your business with the little money you have, but it’s doable as long as you you keep your marketing communication consistent.

Keeping your messaging and communication aligned and frequent will help to create a lasting memory and will regularly remind your potential clients about your presence and what you do.

Allow yourself plenty of time to create your messaging and think about the various channels you want to use to spread the word. Then plan your activities and do all you can to keep consistent.

Here are a few things to consider:

  1. Share your story

Some call this an elevator pitch. The idea is that you have a short and sharp story about what do you…

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