7 key marketing metrics for small businesses



The purpose of your marketing is getting more business – and therefore the ultimate measurement of success is your revenue growth. But that’s the end game. In order to get there you need metrics that will indicate that your communication strategy is heading in the right direction.

Here are a few things you might want to look at:

  1. Emails delivered

This is your first step towards a successful email campaign. And it’s not as straightforward as you might think. There will be spam filters in the recipients email settings and if your email doesn’t seem genuine enough, the recipient will never see it. The other reason why they might not being delivered is because you have incorrect contact details. So if the difference between sent and delivered emails is significant have a look at your marketing database.

  1. Email opens

Once your email has made to the recipient’s inbox, you want…

View original post 431 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s