The purpose of your marketing is getting more business – and therefore the ultimate measurement of success is your revenue growth. But that’s the end game. In order to get there you need metrics that will indicate that your communication strategy is heading in the right direction.
Here are a few things you might want to look at:
- Emails delivered
This is your first step towards a successful email campaign. And it’s not as straightforward as you might think. There will be spam filters in the recipients email settings and if your email doesn’t seem genuine enough, the recipient will never see it. The other reason why they might not being delivered is because you have incorrect contact details. So if the difference between sent and delivered emails is significant have a look at your marketing database.
- Email opens
Once your email has made to the recipient’s inbox, you want…
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