5 tips on creating a marketing plan

SQUIRRELS & BEARS Once you are clear on what your marketing strategy is, the key to achieve your desired results is to create and follow a tactical plan that will help you get there. If you are not sure about your strategy yet, have a look at our article `7 things to remember when creating…

Choosing the right social media platforms for your business

SQUIRRELS & BEARS There are many. And picking the ones that work for your business best will help you save time – which ultimately is your most valuable asset. Here is a short review of the most popular platforms and why they might be a good fit for your business. Google+ Although many argue that…

Where to start when marketing a new small business

SQUIRRELS & BEARS Setting up a business is one thing. Turning it into a recognised name and brand is another. So if you are starting from zero, it`s important to get the basics right and build up a profile that positions you best in front of your potential clients. Here are a few things to…

Case study: Using Instagram to market your business

SQUIRRELS & BEARS I never questioned the great features of Instagram and I`m a keen enthusiast when it comes to personal use. However, I was never too sure about the benefits it brings to small businesses, especially in B2B. So eight weeks ago I decided to run a test and see how Instagram can help…

How to use data as part of your marketing strategy

SQUIRRELS & BEARS If I were to pick the single most powerful marketing tool I would definitely say data. No matter in what form, data creates credibility and trust and gets people curious – just what you want when marketing your business. It`s probably on the more time consuming side and sometimes you will need…

Writing for SEO best practice guide

SQUIRRELS & BEARS This article by Michele Martinelli has been originally published on Writer`s Socks. I’m often asked to put together a basic guide for editors with little or no experience of SEO. Some are concerned that the process is overly complicated and others think that they will have to sacrifice their writing skills to…

20 Free resources for your small business

SQUIRRELS & BEARS Managing a small business requires a lot of time and resources – both if you are running the show yourself and have a team that supports you. No doubt you will learn as you go, but there are a number of great free resources out there that can make your learning journey…

7 email marketing ideas for your next campaign

SQUIRRELS & BEARS Sending emails is easy. Sending marketing emails that will be read by your recipients is a different story. Email is used as a marketing channel by a majority of companies who aim to increase brand awareness and get their audience interested about their products and services. But unfortunately it`s not as easy…

How to differentiate your marketing message

SQUIRRELS & BEARS The difference between existing clients and prospects is obvious. The need for differentiating the marketing message is also obvious, nevertheless not common. According to Gartner 80% of revenue is generated by 20% of existing customers and Bain & Co. say that a 5% increase in customer retention can increase a company’s profitability…

Overcoming energy drainers

SQUIRRELS & BEARS This blog has been originally published by The Forum Corporation. Low energy levels, caused by internal and external factors can have a negative impact on multiple levels and can leave us demotivated and frustrated. Although most of the time we can control our energy supply, we often continue with our habits that leave…

4 questions to answer before defining your go-to-market strategy

SQUIRRELS & BEARS Your go to market strategy is the wheel driving your value proposition to your target market and it goes way beyond the marketing function – it is a collective approach defined and driven by marketing, sales and product development. Once you know what tools and channels you are using to communicate with…

7 tips to improve your PR strategy

Great read! SQUIRRELS & BEARS Media coverage is a great way to promote your business to a large volume of readers, all at the same time. Especially with more and more publications taking the online route this opens up additional opportunities for global reach. It might be not particularly easy to track down the return…